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Friday, December 28, 2012
Monday, December 3, 2012
Woo your customers: Website Design Tips for E-Commerce Web Pages
E-Commerce Web design is online retail that encompasses a global market. In order for a business to succeed online, it must have several components that can incorporate business practices along with today’s digital technology. A web page is the new “salesman” in today’s world, where the page is expected to greet the customers, help them find what they need, charm them and then sell the product. There are many differing opinions about what makes the best web page, but most experts agree that there are some basic principles in economics, design and programming that are all effective.
Design Tips for E-Commerce Web page may include the following:
1. Easy navigation. It is important for business website to promote shopping, and in order to do so, it needs to be as easy as possible for the customer to find what they want easily without having to jump through too many website applications or from page to page. Keep it as simple as possible for this function, or the shopper may go elsewhere.
2. Provide easy to understand customer support techniques. Again, think like a shopper, and imagine that there is a question or a problem. Would it be easy to find how to get help with this issue? Is there a FAQ section, a “Most Asked Questions” section, or a customer service phone number or email address? If not, these need to be added in a highly prominent area.
3. Highly visible costs and prices for the items, as well as shipping. Nothing enrages a customer more than having “hidden” fees attached to their merchandise. While the business may not feel that these fees are “hidden”, if the customer did not see them at the time of check-out, this could lead to a great deal of customer satisfaction. Get all of the costs out in the open and make that information impossible for the customer to miss; this may significantly cut down on customer service issues later.
4. Product description needs to be put in the form of a brief, yet succinct description with the product, and then have a much more thorough and lengthy description available if the customer chooses to click on the item. This will allow the customer to scan the important and initial information about the product, yet do a much more in-depth study later if they wish.
5. Well matched search engine provider. A business may need to make sure that their customers have access to the imbedded “search” function within the webpage itself, and in order to provide a quick and easy search, it is crucial to have a very well maintained search engine to speed that along.
6. Keep advertising to a minimum if possible. Too much advertisement can draw attention away from the product on the main web page. It can be a distraction to the point that the customer is actually driven away from shopping with the E-Commerce business.
7. Stay up-to-date. Choose a professional web design company that can provide long-term maintenance and follow design and programming trends that will allow a business web page to stay on top.
Design Tips for E-Commerce Web page may include the following:
1. Easy navigation. It is important for business website to promote shopping, and in order to do so, it needs to be as easy as possible for the customer to find what they want easily without having to jump through too many website applications or from page to page. Keep it as simple as possible for this function, or the shopper may go elsewhere.
2. Provide easy to understand customer support techniques. Again, think like a shopper, and imagine that there is a question or a problem. Would it be easy to find how to get help with this issue? Is there a FAQ section, a “Most Asked Questions” section, or a customer service phone number or email address? If not, these need to be added in a highly prominent area.
3. Highly visible costs and prices for the items, as well as shipping. Nothing enrages a customer more than having “hidden” fees attached to their merchandise. While the business may not feel that these fees are “hidden”, if the customer did not see them at the time of check-out, this could lead to a great deal of customer satisfaction. Get all of the costs out in the open and make that information impossible for the customer to miss; this may significantly cut down on customer service issues later.
4. Product description needs to be put in the form of a brief, yet succinct description with the product, and then have a much more thorough and lengthy description available if the customer chooses to click on the item. This will allow the customer to scan the important and initial information about the product, yet do a much more in-depth study later if they wish.
5. Well matched search engine provider. A business may need to make sure that their customers have access to the imbedded “search” function within the webpage itself, and in order to provide a quick and easy search, it is crucial to have a very well maintained search engine to speed that along.
6. Keep advertising to a minimum if possible. Too much advertisement can draw attention away from the product on the main web page. It can be a distraction to the point that the customer is actually driven away from shopping with the E-Commerce business.
7. Stay up-to-date. Choose a professional web design company that can provide long-term maintenance and follow design and programming trends that will allow a business web page to stay on top.
Face book Unveils Their New Check-In Deals for Small Businesses
Facebook is pleased to announce their innovative new feature for businesses - check-in deals. This exciting new feature will allow businesses to reach local customers and get the word out about their company!
Want to advertise to a specific group of people but find it difficult to reach your target audience through traditional methods? Check-in deals operates using the word of mouth effect, making it possible to advertise to a larger group of people once you have reached a few. Customers receive rewards such as special deals on merchandise or services based on their Facebook check-ins to the business. Giving back to customers in return for their promotion is the best way to thank them for their patronage and ensure their loyalty in the future.
Facebook was founded in February 2004 by Mark Zuckerberg and his college roommates. Membership on the site was originally only available to Harvard students, but eventually expanded until anyone over the age of thirteen could sign up. As of July 2011, Facebook has more than 750 million users. In a tough economy, it is especially important for small businesses to get the exposure they need in order to keep their doors open. Facebook is helping to achieve this end by introducing check-in deals to their regular lineup of services.
Customers can enjoy four types of deals, based on what you decide to offer. Individual deals are one-time deals that can be offered to anyone, new and established customers alike. There are effective when introducing new products or when you simply want to clear out excess inventory. They also draw new people into the store. Loyalty deals can be created and offered to customers after a certain number of check-ins. This certainly gives patrons incentive to keep coming back to your store! A loyalty deal can be claimed after more than two but less than twenty check-ins.
People are social creatures and rarely go anywhere alone. Facebook's developers understand this, so they have also made it possible for businesses to offer friend deals. These deals provide discounts for up to eight people who check-in collectively. This type of deal is particularly valuable because it requires the word of mouth effect-people must talk about the business to their friends and family in order to convince them to visit it. Everyone feels good about donating to charity, and typical Facebook users are no exception. By offering charity deals, businesses can show their humanitarian side and make donations in the amount of their choice, to any charity they want, every time someone checks into their establishment. However, business owners must be aware that they are in charge of handling the donations.
Facebook ads takes pride in the usability of their website, so they make it easy for businesses to create any deal they want. They offer step-by-step instructions on their website for creating your deal and getting it out the public. Facebook is already a leader in the social networking industry, and the new check-in deals feature puts them even farther ahead of their competition.
Smart phone use has increased dramatically in the last few years, and Facebook has proven to be highly adept at keeping up with this trend. It is not always possible for customers to check into a location by using a computer, but with the advent of smart phones, people can carry the internet in their pocket. This makes smart phones an invaluable asset to small businesses. Customers can check-in and take advantage of deals as soon as they arrive rather than having to wait until they can get to a computer!
According to the deals information page on Facebook, it is very easy for customers to get information about deals in their area by using their smart phones. All they need to do is check-in at a location with their smart phone, and a selection of nearby deals will automatically be displayed. This makes it even easier for businesses to reach potential customers since all they have to do is list the deal!
It is important to note that all deals must be reviewed, so you should create your deal at least forty-eight hours ahead of time. Facebook also recommends that you run deals for at least a week so customers have a chance to find it and take advantage of it. Also, since check-in deals is still a new service, it is currently only available to businesses in the United States and Japan. The service is available in other countries if businesses are willing to work with a Facebook representative. These countries include the United Kingdom, France, Italy, and Germany, among others. More countries are to be added to the eligibility list soon. As it stands right now, it is free for businesses to create check-in deals, but they can only run one deal at a time.
Want to advertise to a specific group of people but find it difficult to reach your target audience through traditional methods? Check-in deals operates using the word of mouth effect, making it possible to advertise to a larger group of people once you have reached a few. Customers receive rewards such as special deals on merchandise or services based on their Facebook check-ins to the business. Giving back to customers in return for their promotion is the best way to thank them for their patronage and ensure their loyalty in the future.
Facebook was founded in February 2004 by Mark Zuckerberg and his college roommates. Membership on the site was originally only available to Harvard students, but eventually expanded until anyone over the age of thirteen could sign up. As of July 2011, Facebook has more than 750 million users. In a tough economy, it is especially important for small businesses to get the exposure they need in order to keep their doors open. Facebook is helping to achieve this end by introducing check-in deals to their regular lineup of services.
Customers can enjoy four types of deals, based on what you decide to offer. Individual deals are one-time deals that can be offered to anyone, new and established customers alike. There are effective when introducing new products or when you simply want to clear out excess inventory. They also draw new people into the store. Loyalty deals can be created and offered to customers after a certain number of check-ins. This certainly gives patrons incentive to keep coming back to your store! A loyalty deal can be claimed after more than two but less than twenty check-ins.
People are social creatures and rarely go anywhere alone. Facebook's developers understand this, so they have also made it possible for businesses to offer friend deals. These deals provide discounts for up to eight people who check-in collectively. This type of deal is particularly valuable because it requires the word of mouth effect-people must talk about the business to their friends and family in order to convince them to visit it. Everyone feels good about donating to charity, and typical Facebook users are no exception. By offering charity deals, businesses can show their humanitarian side and make donations in the amount of their choice, to any charity they want, every time someone checks into their establishment. However, business owners must be aware that they are in charge of handling the donations.
Facebook ads takes pride in the usability of their website, so they make it easy for businesses to create any deal they want. They offer step-by-step instructions on their website for creating your deal and getting it out the public. Facebook is already a leader in the social networking industry, and the new check-in deals feature puts them even farther ahead of their competition.
Smart phone use has increased dramatically in the last few years, and Facebook has proven to be highly adept at keeping up with this trend. It is not always possible for customers to check into a location by using a computer, but with the advent of smart phones, people can carry the internet in their pocket. This makes smart phones an invaluable asset to small businesses. Customers can check-in and take advantage of deals as soon as they arrive rather than having to wait until they can get to a computer!
According to the deals information page on Facebook, it is very easy for customers to get information about deals in their area by using their smart phones. All they need to do is check-in at a location with their smart phone, and a selection of nearby deals will automatically be displayed. This makes it even easier for businesses to reach potential customers since all they have to do is list the deal!
It is important to note that all deals must be reviewed, so you should create your deal at least forty-eight hours ahead of time. Facebook also recommends that you run deals for at least a week so customers have a chance to find it and take advantage of it. Also, since check-in deals is still a new service, it is currently only available to businesses in the United States and Japan. The service is available in other countries if businesses are willing to work with a Facebook representative. These countries include the United Kingdom, France, Italy, and Germany, among others. More countries are to be added to the eligibility list soon. As it stands right now, it is free for businesses to create check-in deals, but they can only run one deal at a time.
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